circular fashion

We firmly believe that fashion must become circular in order to be sustainable.

What is circular fashion?

Circular fashion bases its foundations on the principles of the circular economy, that is the great ability to reproduce itself without affecting the resources of our planet with "natural" materials, which can be re-introduced into the biosphere (for example cotton) and materials "technicians" whose future involves the art of recycling, then reuse. 

It is therefore essential to start thinking in a "circular" way, as if it were a "circle" that does not count the exits. Circular fashion is the best solution to safeguard the health of our planet, polluting less and saving precious resources

Circular fashion is much more than just a circle

It allows to give new life to the leaders that are no longer used. An example? In past generations, children’s clothing was handed down from brother to brother, from sister to sister. A leader could turn several times within the same family. Today this approach is no longer used and often the garments are thrown or enclosed in boxes. And here comes Wanderlust and our willingness to give a new life to the leaders of your children. How? We collect free of charge what you no longer use and donate everything to family homes where mothers and children can reuse what for you is no longer essential, but for others can become so.

What are the benefits of buying sustainable clothing?

In circular fashion you can choose non-contaminant and recyclable compounds, natural and non synthetic fabrics. In this way it is possible to decline the risk of spillage of microplastics, present during the processing of the product and consequently also in the washing of the items once purchased.

What are micro plastics?

Microplastics are present in synthetic clothing made from materials derived from oil. Researchers at Plymouth University have found that a 6 kg load of washing machine can release over 700,000 microplastics.

Most of these micro-particles, due to their small size, are not captured by washing machine filters. After analyzing the waste water from domestic washing machines, they found that a single synthetic suit releases over 1,900 microplastics with a single wash, which mostly end up in the oceans.

Leaving aside the fact that using the washing machine too often creates a huge waste of water and energy. Italy holds less than 1% of washing machines worldwide and releases about 120 kg of microplastics every week through domestic washing. 120kg of microplastics equals 15,000 plastic bags and 6 tons of microplastics per year equals 720 million plastic bags.